Privacy policy


  Your privacy is important to us. We process your personal data transparently, securely, and in full compliance with European data protection regulations.

1. DATA CONTROLLER

  House of Kindred is operated by:

Naje Group ApS  
CVR / TAX ID: DK46746287  
Denmark  
Contact: hello@houseofkindred.co

  As data controller, House of Kindred ApS ensures that all processing of personal data complies with the European Union General Data Protection Regulation (GDPR) and applicable Danish data protection laws.

2. DATA WE COLLECT

  We collect personal data that you provide directly to us, as well as data generated automatically during your interactions with our online portal:

  • Contact & Order Information: Full name, billing address, shipping address, email address, phone number, and order history.
  • Artisanal Fulfillment Data: Delivery preferences and specifications required by individual ateliers to craft or dispatch your selection.
  • Payment Data: Payment transactions are encrypted and processed securely through PCI-DSS compliant payment gateways (e.g., Shopify Payments, Stripe, PayPal). House of Kindred does not store or have access to full credit card details.
  • Account Credentials: If you register a Client Account, we retain your encrypted credentials and saved preferences.
  • Browsing & Technical Data: IP address, device type, browser information, pages visited, and referring URLs collected via cookies.
  • Client Concierge Communications: Correspondence and inquiries sent via email or contact forms.

3. PURPOSES & LEGAL BASES FOR PROCESSING

  We process your personal data strictly when there is a valid legal ground to do so under GDPR:

  • Fulfillment & Dispatch: To process purchases, arrange direct atelier shipping, manage client accounts, and issue tracking updates or claims resolutions (Performance of a Contract (Art. 6(1)(b)).
  • Client Support & Platform Care: To answer inquiries, provide Concierge assistance, and optimize portal performance, security, and user experience (Legitimate Interest (Art. 6(1)(f)).
  • Curated Communications: To share journal features, new house launches, and marketing updates when explicitly requested (Explicit Consent (Art. 6(1)(a)).
  • Regulatory Compliance: To maintain order history and financial records in accordance with Danish tax and bookkeeping laws (Legal Obligation (Art. 6(1)(c)).

4. DATA SHARING & THIRD PARTIES

  We never sell, rent, or trade your personal information. Data is shared exclusively with trusted third-party partners required to operate our services:

  • Independent Artisans & Ateliers: Necessary delivery details (name, address, telephone number) are shared with the specific maker fulfilling your creation.
  • Logistics & Courier Partners: Name and destination address are provided to courier services (e.g., DHL, PostNord, FedEx) to facilitate tracked delivery.
  • E-Commerce Platform: Our storefront is hosted on Shopify, ensuring enterprise-grade encryption and data protection.
  • Payment Processors: Financial transactions are handled directly by certified payment service providers.
  • Analytics & Marketing Partners: Anonymized or pseudonymous browsing data is processed via Google Analytics or Meta Pixel, subject to your cookie preferences.

  All third-party partners are bound by strict Data Processing Agreements (DPAs) in compliance with GDPR.

5. DATA RETENTION

  • Accounting & Transaction Records: In accordance with the Danish Bookkeeping Act (*Bogføringsloven*), order records, invoices, and payment confirmations are retained for 5 years from the end of the financial year.
  • Client Accounts: Retained for as long as your account remains active. You may request account deletion at any time.
  • Marketing Subscriptions: Retained until you withdraw your consent or unsubscribe via the link provided in our newsletters.

6. YOUR RIGHTS UNDER GDPR

  As a client, you hold comprehensive rights regarding your personal data:

  • Right of Access: Request a copy of all personal data we hold about you.
  • Right to Rectification: Request correction of inaccurate or incomplete personal data.
  • Right to Erasure ("Right to be Forgotten"): Request deletion of your data, provided we are not legally obligated to retain it for accounting compliance.
  • Right to Restrict Processing: Request that we limit how your data is used under specific circumstances.
  • Right to Data Portability: Receive your personal data in a structured, commonly used, machine-readable format.
  • Right to Withdraw Consent: Revoke marketing or cookie consent at any time without affecting prior lawful processing.

  To exercise any of your rights, please contact our Concierge at hello@houseofkindred.co. 

  You also have the right to lodge a complaint with the Danish Data Protection Authority (Datatilsynet):  

  Datatilsynet  
  Carl Jacobsens Vej 35  
  2500 Valby, Denmark  
  [www.datatilsynet.dk](https://www.datatilsynet.dk)

7. DATA SECURITY

  We employ robust technical and organizational security measures to protect your information against unauthorized access, loss, or alteration. Our portal utilizes SSL encryption, restricted access controls, and Shopify’s PCI-DSS Level 1 compliant infrastructure.

8. COOKIE POLICY

  House of Kindred uses cookies and similar technologies to ensure seamless platform navigation, tailor your experience, and analyze portal activity.

WHAT ARE COOKIES?

  Cookies are small text files stored on your device when visiting a website. They allow the platform to remember your preferences, keep track of your shopping cart, and ensure secure authentication during your session.

CATEGORIES OF COOKIES WE USE
  • Essential & Functional Cookies (Strictly Necessary): These cookies are required for the website to function securely and correctly. They enable core features such as shopping cart memory, client account authentication, language settings, and checkout processing.  
      Opt-out: These cannot be disabled as the website cannot operate without them.
  • Performance & Analytics Cookies: These cookies collect aggregated, anonymized information regarding how visitors interact with our portal—such as most-visited pages, transit routes, and loading speeds. We utilize Shopify Analytics and Google Analytics to refine user experience.  
      Opt-out: Managed via our Cookie Preference Banner upon arrival or anytime in your settings.
  • Marketing & Targeting Cookies: Used to present relevant editorial content, curated advertisements, and measure campaign effectiveness (e.g., Meta Pixel for Instagram and Facebook). They track browsing activity across websites to build anonymized interest profiles.  
      Opt-out: Managed via our Cookie Preference Banner or browser preferences.
MANAGING YOUR COOKIE PREFERENCES

  When you first visit houseofkindred.co, you will be presented with a Consent Banner allowing you to accept or decline non-essential cookies. You can update or modify these choices at any time by clicking the "Cookie Preferences" link in our website footer.

  Additionally, most web browsers allow you to manage or delete cookies directly through their settings. For comprehensive guides on browser management, visit [www.aboutcookies.org](https://www.aboutcookies.org).

9. POLICY AMENDMENTS

  House of Kindred ApS reserves the right to update this Privacy & Cookie Policy to reflect operational, legal, or regulatory changes. The active version will always be published on this page.


Last updated: October 2026